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Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987
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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-profit-and-market-gaps


Research papers

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development
Authors: Edvard Konrad, Miro Kline
October 1, 1979
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Citation

Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development


Research papers

The perception of media contents by producers and audience

The present study shows a technique for studying the discrepancy between audience's and source's perception of communication. In the process of doing so findings are presented from a study of the perception of TV programs by the audience and by the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Flemming Hansen
Company: AIM Create
June 15, 1976
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Citation

Hansen, F. (1976a, June 15). The perception of media contents by producers and audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-perception-of-media-contents-by-producers-and-audience